Are you tired of sending proposals and not hearing back from potential clients? Do you want to improve your communication skills and increase your chances of winning projects? Look no further than the Satrangi Formula, a simple yet powerful framework for crafting effective proposals that stand out from the crowd.
Developed by a seasoned freelancer designer ‘Hisham Sarwar’ with over two decades of experience in the US market, the Satrangi Formula consists of seven steps that cover all aspects of a winning proposal, from initial greetings to final bid closing. Let’s take a closer look at each step and how to apply them in your own proposals.
Step-by-Step Guide to the 7 Steps of Satrangi Formula:
The first step in the Satrangi Formula is to start with a greeting. This sets a positive tone for the conversation and shows that you are interested in establishing a professional relationship. In this step, you can start by addressing the person by name.
For example: “Hello, Mate.” It is important to ensure that you spell the person’s name correctly to avoid any negative impressions.
2– Restating Employer Project:
The second step is to restate the employer’s project. This demonstrates that you have carefully read the project requirements and have a good understanding of what the client is looking for.
In this step, you can start by summarizing the project requirements, such as, “I understand you are looking for supplements/dietary/vitamin logo design. I also understand that you have an in-house graphic designer, so you expect top quality logo design from the selected freelancer.”
3– Introduce yourself:
The third step is to introduce yourself. This gives the employer an idea of who you are and what your background is. In this step, you can start by sharing a brief introduction of yourself.
Such as, “I own a small design agency and have been doing creative designing for US businesses since 1999. My profile here on (marketplace website name) speaks volumes about my service and commitment to my clients.”
4– What can ‘I’ do for the employer?
The fourth step is to explain what you can do for the employer. This is the most important step, as it highlights the value that you can bring to the employer’s project. In this step, you can start by outlining your skills and what you can offer.
Such as, “I can create a state-of-the-art, eye-catching logo design within 3 business days. I offer unlimited revisions; rest assured you will get all source file that is editable and printable. I will also provide unlimited revisions of the logo till you are 100% satisfied.”
The fifth step is to showcase your portfolio and past work. Provide links, samples, and testimonials that demonstrate your skills and achievements. Focus on projects that are similar to the client’s project and that showcase your creativity, versatility, and attention to detail.
For example: “You can watch my diversified portfolio at (Link). I’m proud to have worked with clients from various industries and backgrounds, and to have delivered outstanding results that exceeded their expectations.”
6– Free Mockup/Question:
The sixth step is to offer a free mockup or consultation that shows your commitment to the client’s success. This shows that you are interested in the employer’s project and are willing to go the extra mile to win the project. Use this opportunity to ask questions and gather feedback that will help you tailor your proposal and services to the client’s needs.
For example: “I would like to offer you a FREE mockup design of your logo so you can see my design ability. Are you interested? I have a question. What is your preferred color choice?”
7– Bid Closing:
The final step is to close the bid with a clear and confident statement that invites further discussion and collaboration. Avoid clichés and empty promises, and show that you respect the client’s decision and timeline.
For example: “Looking forward to your response and doing business with you. Thank you for considering my proposal.”
By following the Satrangi Formula and incorporating personalization in each step, you can create proposals that resonate with potential clients and increase your chances of winning projects. Personalization shows that you care about the client’s needs and goals, and that you have the skills and expertise to deliver results that exceed their expectations. Give it a try and see the difference it can make in your proposal writing.
Benefits of Using the Satrangi Formula
Here are some benefits of using the Satrangi Formula:
- Personalized Approach: The Satrangi Formula is a personalized approach to proposal writing. By addressing the client by name, restating their project details, and offering a free mockup or sample of your work, you show that you have taken the time to understand their requirements and are genuinely interested in their project.
- Professional Image: The Satrangi Formula helps you to present a professional and credible image to the client. By introducing yourself, highlighting your experience and credentials, and showcasing your previous work, you demonstrate your competence and expertise in the field.
- Increased Chance of Winning Projects: By following the Satrangi Formula, you increase your chances of winning projects. By showing that you understand the client’s requirements, can meet their needs, and have relevant experience, you are more likely to stand out from other freelancers and designers and win the project.
- Clear and Concise Communication: The Satrangi Formula helps you to communicate your ideas and proposals in a clear and concise manner. By following the seven steps, you ensure that all the key points are covered and that the client has a clear understanding of what you can offer.
- Saves Time and Effort: The Satrangi Formula saves time and effort in proposal writing. By following a set structure and format, you can quickly and easily create proposals that are tailored to each client’s needs. This can help you to win more projects in less time, increasing your productivity and profitability.
In conclusion, the Satrangi Formula, also known as the 7 Colors Formula, is a personalized approach to proposal writing that can help designers and freelancers win more projects. By following the seven steps outlined in this article, you can create proposals that stand out from the competition, show your expertise and capabilities, and demonstrate your commitment to the client’s success.
Remember, the key to success is personalization. By taking the time to understand the client’s needs, goals, and preferences, you can tailor your proposal to their specific requirements and show them that you are the best fit for the project. Use language that is clear, concise, and confident, and highlight your strengths and unique selling points. And don’t forget to offer a free mockup or sample of your work, to give the client a taste of what they can expect from you.
With the Satrangi Formula, you can create proposals that win projects, build relationships, and elevate your brand as a trusted and reliable designer or freelancer. So give it a try and see the difference it can make in your proposal writing.